5 Ways To Energize Your Cleaning Business With QR Codes
We’ve all heard the saying about big things coming in small packages.
QR codes certainly fit that description.
QR codes are small but mighty doorways you can use to energize your house cleaning business.
QR codes can give prospects quick and easy ways to find out more about the house cleaning services you offer and your prices.
Prospective customers can also use QR codes to take action by linking to your estimate page which can lead to a walkthrough meeting and sale.
QR codes can help your current customers make payments, leave ratings and reviews and reach out to you on social media.
All of those doors to your cleaning business can be opened by simply scanning a code with a phone.
What Are QR Codes?
QR (Quick Response) codes are a type of barcode. Barcodes have been used by businesses for years to identify and manage product inventory.
QR codes are square-shaped patterns or symbols people can scan with a smartphone.
QR codes can hold hundreds of times more information than regular barcodes. They can instantly link a smartphone user to information you want to share like:
Who Can Use QR Codes?
Anyone with a smartphone (iOS or Android) can scan a QR code. QR code scanners are built into most mobile phone cameras.
Just open the camera app and hold it over the code until a notification pops up on your phone.
If your phone doesn’t automatically scan the code, first check your settings to make sure QR code scanning is on.
If your phone doesn’t scan QR codes, go to your phone’s app store to download a scanner app. Most scanner apps are free.
Energize 5 Ways
1. Add QR codes to invoices linked to the payment page on your website.
If you are okay with waiting to be paid, add QR codes to customer invoices that lead directly to the payment page of your website.
2. Add QR codes to business cards linked to pages on your website.
Add QR codes to your business cards that lead directly to your website. The code can lead to any page you choose:
3. Add QR codes to flyers
Add a QR code to flyers you use to market your business.
If you don’t have a website, a QR code can lead prospects to one of your social media accounts.
Whether you leave your flyers on doors, utility poles, store community boards, church bulletin boards or local shops, the QR code can lead a potential customer directly to a page on your website, Yelp listing, Facebook page, LinkedIn page or Instagram account.
The QR code on your flyer can also lead to a “Learn More About My House Cleaning Business” video on your YouTube channel.
Related: Find out more about using flyers for your cleaning business.
4. Add QR codes to magnetic car signs
A magnetic sign on your car can include a QR code that leads to your business website page or desired social media account.
Not ready to get a magnetic sign? Try this low cost tip: tape a flyer with your QR code to the inside of the passenger side window or back window of your vehicle.
In addition to your business name and phone number, anyone who sees the flyer in your vehicle’s window, can use their phone to get quick information about your business.
The QR code can also lead prospects a new customer coupon or discount code.
Tape it to the inside of the window so your QR code can’t be hacked. An altered QR code can lead a prospect to a scam site. See more about QR code safety below.
5. Add QR codes to a cleaning checklist
Add a QR code to your cleaning checklist that leads to your website payment page where your customer can pay online with a credit card. If you are okay with billing your customers after you work, this can be used as a substitute invoice or a back-up payment method if your customer didn’t pay before you arrived.
✨Bonus Tip #6:
If you have local home service referral partners like:
They can add your QR code to their website, flyers, yard signs or a sandwich board located at both their brick and mortar location and their current job site.
In turn, you can add your referral partners QR codes to your website and marketing materials.
Your referral partner’s QR code can lead to a dedicated landing page on your website welcoming leads with special offers, a short video, or voice message. The landing page can also include a link to your estimate page.
Referral Partner Promotions
Great times for referral partner promotions include: Spring cleaning specials, Summer party specials and Fall holiday specials.
You and your referral partners can promote holiday party packages. A party package can include pre-holiday and post-holiday house cleaning, carpet cleaning and outdoor holiday light stringing and take down services done by some lawn care companies.
You and your home service referral partners can also promote Deluxe Move-In / Move-Out Packages which can include:
All using one QR code.
Where To Make QR Codes?
Two places you can generate QR codes are: QR Code Generator and QR Code Monkey. Both QR code generators are free.
With these generators, you can add your company colors and logo, a custom frame and shape.
Your QR code can be downloaded in several common image formats like .jpg, .png, .svg and .pdf.
👉 Pro Tip: Use shorter URLs or web addresses to create QR codes that are easier to scan. You can shorten a long web address on sites like bitly and tinyurl.
QR Code Safety for Business (How To Avoid QR Code Scams)
In the most common QR code scam, a legitimate QR code is replaced with an altered QR code.
When users scan the code, they’re taken to a fraudulent website designed to resemble the intended site.
In some instances, scammers will place a sticker with a fake code over the real QR code.
Unaware the codes have been swapped, users might enter personal information that is captured by criminals.
Or the website could contain a link that installs malware on the user’s device.
Entering sensitive information like your social security or credit card number into a fraudulent site can enable a scammer to steal funds or commit identity theft.
For instance, QR code scammers in Houston, Austin and San Antonio, Texas replaced QR codes on public parking meters.
Unsuspecting parking meter users scanned the codes and entered their payment information into a fake website thieves used to steal their credit card information.
Get valuable tips on how to spot fake QR codes in this video (5:14) from Aura.com
Protect Your Customers And Your Business
Check your QR codes every month to make sure they’re working correctly. Make sure the QR code is sending your customers to the right place.
If your QR code is in a public place, check the code for tampering or someone covering your code with a sticker showing a different code leading to a scam website.
Make sure the address of the site that opens is the one you expected.
Describe where the QR code leads to people who will use the code.
That could be your business website, email address or social media, so prospects and customers know what to expect from scanning the code.
For example, let people know, “This code will take you to the estimate page at crystalclean.com.
If the code takes you elsewhere, please let us know, and don’t enter your personal information.”
Save Time and Effort With QR Codes
Used with care, a QR code can be a small and mighty doorway you can use to invite prospective customers into your house cleaning or maid service business.
QR codes can be a convenient way to share what your business does and who you serve.
QR codes can also save time and effort for your existing customers. With QR codes they can pay you or leaving a rating or review on Yelp or Google Business Profiles.
Getting QR codes for your business customized with your brand colors and logo is pretty easy even for a non-techie.
It pays to include QR codes in your business marketing.
QR codes can deliver big energized results from a tiny package.
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